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The
main advantage of hosting Euro 2012 is that it puts Poland on the map.
Currently Poznań would not be the most popular tourist destination however, the
country has invested a great deal of money ‘redecorating’ the cities: Warsaw,
Gdansk, Wroclaw, Krakow and Poznań to look more aesthetically pleasing by
improving the infrastructure and helping the economy.
“The
total cost of Poland’s key and important infrastructure projects for EURO 2012
is PLN 80bn. As for financing structure, around 60-70% of investments funds
come from the state budget. The remaining 30% of funds are allocated by the
local authorities. In total terms, 40% of all funds allocated for EURO 2012
come from the European Union.” Poland Consulting
Services (2012)
During
Euro 2012 Poznan will host four countries: Ireland, Italy, Spain and Croatia. I
have already started to see the start of the expected thirty thousand Irish fans travelling to Poznań and I have enjoyed
hearing accents I am more familiar with!
(Figure taken from http://www.sundayworld.com/columnists/index.php)
Euro 2012 will provide an opportunity
for healthy competition. There have been many conflicts in Europe including
wars. Hopefully this sporting opportunity will also promote Poland’s self
confidence, being one of the top football teams in Europe, giving them a sense
of pride and self worth.
"Organising this event gives us a chance to speed up development
and modernisation of the country... It is also a chance to improve our brand -
the image of the country." Wilson, B. (2012)

Even though there have been criticisms
and drawbacks I wish Poland good luck! I have never been interested in football
however, living in Poland and having it hosted within the city I have been
living created a real excitement for me. I even got a Polish football shirt to
cheer for them!
References:
·
Poland Consulting Services (2012)
·
Sunday World: A Real Irish Sunday – Fan We Do It? Yes We Can. (2012)
·
Wilson, B. (2012) Poland
eyes Euro 2012 football cash boost, BBC News, Manchester
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